Volvo will only sell EVs by 2030 and is transforming the way it sells its cars

Swedish brand Volvo is the latest big name manufacturer to announce that it will be a fully electric car company by 2030. It will phase out ICE-powered models, including hybrids, from its global portfolio by then. At the same time, it is moving towards an online only EV sales model.

Volvo is already one of the few brands which offers an electrified version of its entire model range, but not content with this, it is bringing forward its plans to be fully electric. Previously, the brand has planned to achieve EV only status by 2039 but will now do it before the end of the decade.

This news comes ahead of the brand revealing its second EV on February 3.

There are several major push factors for Volvo’s revised deadline. Firstly, it is part of its climate plan which focusses on reducing its cars’ lifecycle emissions. Secondly, there is the combination of legislation emerging around the world – including the UK – for phasing out ICE-powered vehicles, as well as huge improvements in public charging infrastructure.

Between now and 2030, Volvo is maintaining its plan to have a 50/50 sales split between EVs and PHEVs by 2025. The brand is unequivocal in its outlook for ICE, too: “There is no long-term future for cars with an internal combustion engine,” said Henrik Green, Chief Technology Officer at Volvo Cars.

“We are firmly committed to becoming an electric-only car maker and the transition should happen by 2030. It will allow us to meet the expectations of our customers and be a part of the solution when it comes to fighting climate change,” he said.

Moving EV sales online

Alongside the goal of being a fully electric car company by 2030, Volvo is giving its sales model a complete overhaul by moving towards online sales. All of the brand’s forthcoming EVs will be available online only. Its aim is to reduce complexity, improve transparency around pricing and foster stronger customer relationships.

“The future of Volvo Cars is defined by three pillars: electric, online and growth,” says Lex Kerssemakers, head of global commercial operations. “We want to offer our customers peace of mind and a care-free way of having a Volvo, by taking away complexity while getting and driving the car. Simplification and convenience are key to everything we do.”

This doesn’t mean that Volvo will be ditching its dealer network, however. Instead, it is focussing on the blended on- and offline buying and ownership journey. Location-based retailers will remain responsible for things like preparation, delivery and servicing, with the online and offline experience merging more seamlessly than at present.

By way of some examples, when buying online Volvo will offer a selection of immediately available, pre-configured cars. Buyers can then add packages, such as a care package that includes servicing, roadside assistance and home charging options – among others. All of this will be structured with set pricing, eliminating the need for negotiations.

We will update you on the second EV from Volvo as soon as it is revealed.

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