Lutz Meschke, Deputy Chairman of the Executive Board at Porsche said that it has lowered its break-even point on cars, enabling it to invest in the future: “We are resolutely driving forward investments in electrification, digitalisation and sustainability. I am optimistic that Porsche will emerge from the current global crises stronger.”
This positive outlook has been built – in part – due to the level of electrification that Porsche has already achieved. Forty per cent of Porsche’s sales in 2021 were electrified including strong sales of its battery electric Taycan (and its variants) and plug-in hybrid variants of the Cayenne and Panamera.
Electrification of Porsche’s fleet will now step up a gear, and it is here where things get exciting as CEO Olive Blume has confirmed an electric 718 by 2025. We’ve known that Porsche was aiming to electrify its Cayman and Boxster models in due course, but until now we’ve not had firm timelines.
Oliver Blume stated: "The Taycan is 100 per cent a Porsche and inspires all kinds of people – existing and new customers, experts and the trade media. We are stepping up our electric offensive with another model: By the middle of the decade, we want to offer our mid-engine 718 sports car exclusively in an all-electric form."
An electric 718 will follow a battery electric version of the brand’s best-selling model, the Macan, which is expected in around 2023 as the next-generation car is released.
As well as wanting to build and sell more EVs, Porsche is working with partners to improve its own charging infrastructure and battery technology. It is investing in ‘premium charging stations’ alongside partners, as well as building its own charging infrastructure. A newly founded ‘Cellforce Group’ is working on high-performance battery cells which Porsche hopes to have in production cars by 2024, too.
All of this effort will help Porsche hit that 80 per cent figure by 2030, with 50 per cent of sales expected to come from EVs by 2025.
After just two years Genesis has successfully established itself in EuropeRead news
MINI Countryman Electric on its way as production starts this yearRead news
Almost all Nissan sales in Europe to be full EV or hybrid by 2026Read news