Hyundai’s premium brand, Genesis, will be an EV-only car manufacturer by 2030 and by 2035, will be carbon neutral. The Korean carmaker will pursue an electrification strategy which will see it stop developing new ICE vehicles from 2025 onwards.

Hot on the heels of revealing its first purpose-built EV, the GV60, Genesis has laid out far reaching plans for a more sustainable future. Like Audi, which will stop developing ICE from 2026 onwards, Genesis will introduce its final new petrol and diesel models in 2025 with all new cars thereafter being EVs.

According to Euisun Chung, Hyundai Motor Group’s Chairman, this step is the next step in Genesis’s focus on “bringing positive changes to customers’ lives”. He said: “Genesis has been on an intensive, bold and successful journey, successfully establishing itself as a truly global luxury brand. Genesis is once again at the starting point of another audacious journey - the journey towards a sustainable future.”

The phasing out of ICE-powered vehicles from 2025 will herald a new era driven by a dual electrification strategy. Unlike most car brands, Hyundai – and by extension Genesis – will be looking to hydrogen as well as battery power to achieve its electrification aims, producing both hydrogen fuel cell (FCEV) vehicles and battery electric cars.

As well as production, the brand will be working to develop more powerful fuel cell systems and also improve the efficiency – and overall performance – of the battery electric powertrains that will be offered in the host of new, fully electric models from 2025 onwards. In total, the line-up will consist of eight electric models and sales of around 400,000 vehicles per year across its global operations.

By 2030, production of petrol and diesel cars will halt altogether, meaning that Genesis will be a zero emissions brand from then onwards. However, not content with that, Genesis is looking to become fully carbon neutral by 2035. It’ll focus on transforming its value chain from the raw materials going into its cars, through to manufacture and the operation of the plants themselves, in order to meet this ambition.

“I am extremely excited to announce the new vision of Genesis for a sustainable future as we open a new chapter in our history,” said Jay Chang, Global Head of Genesis. “As we continue to design a new dimension of customer experience and build an authentic relationship with our customers, Genesis will take audacious steps to lead the age of electrification into the sustainable future.”